1. Introduction

Sea Turtle Style (“we,” “us,” or “our”) operates seaturtlestyle.com (the “Site”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site and make purchases.

By using our Site, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site.

Our store is based in Oak Island, North Carolina, USA, and we currently ship only within the United States.

2. Information We Collect

2.1 Information You Provide Directly

When you create an account, place an order, sign up for our email list, or contact us, we may collect:

• Full name
• Billing and shipping address
• Email address
• Phone number
• Payment information (processed securely — see Section 5)
• Order details and purchase history
• Messages or communications you send us

2.2 Information Collected Automatically

When you visit our Site, we automatically collect certain technical information, including:

• IP address and approximate geographic location
• Browser type and version
• Device type and operating system
• Pages visited and time spent on each page
• Referring URLs and exit pages
• Clickstream data and navigation patterns

This data is collected through cookies, web beacons, and similar tracking technologies (see Section 6).

3. How We Use Your Information

We use the information we collect for the following purposes:

• Order Fulfillment: To process your orders, arrange shipping, and communicate order status and tracking information.
• Customer Support: To respond to your inquiries, resolve disputes, and troubleshoot issues.
• Email Marketing: To send you promotional emails, product updates, and newsletters (only if you have opted in). You may opt out at any time — see Section 8.
• Analytics & Site Improvement: To understand how visitors use our Site, identify popular products, and improve the overall shopping experience.
• Advertising & Retargeting: To serve relevant advertisements to you on third-party platforms such as Facebook and Instagram based on your browsing behavior.
• Legal Compliance: To comply with applicable laws, regulations, court orders, or governmental requests.
• Fraud Prevention: To detect, investigate, and prevent fraudulent transactions and other illegal activities.

4. Sharing Your Information with Third Parties

We do not sell your personal information. However, we share data with carefully selected service providers who help us operate our business. These providers are contractually required to protect your data and may only use it for the specific purposes we authorize.

4.1 Fulfillment Partners

To fulfill and ship your orders, we share your name, shipping address, and order details with the following print-on-demand and dropship partners:

• Printful (printful.com) — apparel and accessories fulfillment
• Printify (printify.com) — apparel and accessories fulfillment
• Spocket (spocket.co) — home decor and accessories fulfillment

These partners process your data solely to fulfill your order and are prohibited from using it for their own marketing purposes.

4.2 Email Marketing

We use Klaviyo (klaviyo.com) to manage our email marketing list and send promotional communications. When you subscribe to our newsletter or place an order, your email address and certain purchase data may be shared with Klaviyo to personalize our communications. Klaviyo’s privacy policy is available at klaviyo.com/legal/privacy-policy.

4.3 Payment Processing

Payment transactions are processed by Stripe through WooCommerce Payments. We do not store your full credit card number, CVV, or payment credentials on our servers. Stripe is PCI-DSS Level 1 certified. Stripe’s privacy policy is available at stripe.com/privacy.

4.4 Analytics

We use Google Analytics to analyze website traffic and user behavior. Google Analytics collects anonymized data about your interactions with our Site. You can learn more about Google’s data practices at policies.google.com/privacy. You may opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

4.5 Advertising

We use the Facebook Pixel on our Site. This technology allows us to measure the effectiveness of our advertising and show you relevant ads on Facebook and Instagram. Facebook’s data policy is available at facebook.com/policy.php. You can manage your ad preferences through your Facebook account settings.

4.6 Other Disclosures

We may also disclose your information in the following circumstances:

• To comply with applicable law, legal process, or a governmental request.
• To enforce our Terms of Service or other agreements.
• To protect the rights, property, or safety of Sea Turtle Style, our customers, or others.
• In connection with a merger, acquisition, or sale of all or substantially all of our assets (you will be notified via email and/or prominent notice on our Site).

5. Payment Security

All payment information is encrypted in transit using SSL/TLS technology. Credit card and payment data is processed directly by Stripe and is never stored on our servers. We are committed to maintaining appropriate administrative, technical, and physical security measures to protect your personal information.

6. Cookies and Tracking Technologies

6.1 What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help us recognize your browser, remember your preferences, and understand how you interact with our Site.

6.2 Types of Cookies We Use

• Strictly Necessary Cookies: Required for the Site to function, including maintaining your shopping cart and session data.
• Analytics Cookies: Used by Google Analytics to collect anonymized data about how visitors use our Site (pages visited, time spent, referral sources).
• Marketing/Retargeting Cookies: Used by the Facebook Pixel to enable targeted advertising on social media platforms based on your browsing activity.
• Preference Cookies: Remember your settings and preferences to personalize your experience.

6.3 Managing Cookies

You can control cookie settings through your browser preferences. Most browsers allow you to block or delete cookies. Note that disabling certain cookies may affect the functionality of our Site, including the ability to complete purchases. You may also opt out of interest-based advertising through the Digital Advertising Alliance at optout.aboutads.info.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Order records are typically retained for seven (7) years for accounting and tax purposes. Email marketing data is retained until you unsubscribe or request deletion.

8. Your Rights and Choices

8.1 Access and Correction

You have the right to request access to the personal information we hold about you and to request corrections to any inaccurate information. You may update your account information by logging into your account on our Site.

8.2 Deletion

You may request that we delete your personal information. We will honor such requests subject to our legal obligations (for example, we are required to retain transaction records for tax and accounting purposes).

8.3 Opt-Out of Marketing Emails

You may opt out of receiving marketing emails at any time by clicking the “Unsubscribe” link at the bottom of any marketing email or by contacting us directly. Please note that you may still receive transactional emails related to your orders even after unsubscribing from marketing communications.

8.4 Do Not Track

Our Site does not currently respond to Do Not Track (DNT) signals from browsers. We continue to monitor developments in this area.

9. California Residents — CCPA Rights

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with specific rights regarding your personal information:

• Right to Know: You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you, the categories of sources, the purposes for collection, and the categories of third parties with whom we share it.
• Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.
• Right to Opt-Out of Sale: We do not sell your personal information. However, our use of the Facebook Pixel and Google Analytics may constitute “sharing” under the CCPA. You may opt out by contacting us or using the opt-out tools described in Section 6.3.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To submit a CCPA request, please contact us using the information in Section 11. We will respond to verifiable consumer requests within 45 days.

10. Children’s Privacy

Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately so we can delete that information.

11. Contact Us — Privacy Requests

For questions about this Privacy Policy, or to submit a data access, correction, or deletion request, please contact us:

Sea Turtle Style

Oak Island, North Carolina, USA

Email: shell@seaturtlestyle.com

Website: seaturtlestyle.com/contact

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the effective date at the top of this policy and, where appropriate, notify you by email or by placing a prominent notice on our Site. We encourage you to review this policy periodically.